EMPOWER
YOUR PERSONALITY
“I don't help you dress, I help you EMPOWER your personality”
- Ery Sanchez
Born in México and shaped by 23 years of living and traveling across Milan, New York, and The Netherlands, I bring a global perspective to the art of image strategy.
With a Fashion Design Degree and Master’s from Istituto Marangoni Milano, and two decades in international high-end design,
Beyond the world of style, I spent 10+ years as Vice President of a construction company in Mexico, leading 500+ employees and managing projects for multinational corporations while co-owning companies in the industrial and tech sectors, expanding my leadership and business presence expertise.
Today, I combine identity psychology with strategic visual communication to help professionals and brands align who they are with how they are seen: intentionally, confidently, and authentically.
WHY THIS WORKS
Because this is not about fashion.
This is strategic image communication.
You’re not learning how to dress
you’re learning how to send the right visual message without speaking.
That Impact influences:
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Negotiation outcomes
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Leadership presence
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Visibility and recognition
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Client trust
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Professional advancement
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Quick impactful dressing.
Your presence becomes intentional. Not accidental.
Our Philosophy
At SO SANCHEZ, we believe:
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Your appearance is communication.
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When how you are seen aligns with who you are, confidence becomes natural.
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Presence is not performance — it’s alignment.