ARCHITECTING
EXECUTIVE PRESENCE
Internationally Awarded Keynote Speaker: Mastermind Awards Dubai
Certified Neuroscience Coach: Accredited by the (CMA) Complementary Medical Association
Recognized as a Keynote Speaker: by Rotary International, Mexico City
| Amsterdam | Dubai
Your expertise deserves
to be recognized.
Start with a complimentary, confidential 45-minute Personalized Executive Architecture™ Roadmap to identify what's holding back your leadership presence and map out your next steps.
45 minutes · Confidential · Normally €250 free of charge for you
I HAVE REALLY NOTICED THE DIFFERENCE — I am ready to spread my wings all the way.
SENIOR SOFTWARE DESIGN ENGINEER
ONE OF THE STANDOUT MOMENTS OF UAE’S NEXT MASTERMIND AWARDS 2026 WAS AN INSPIRING KEYNOTE SESSION BY ERY SANCHEZ, WHO CAPTIVATED THE AUDIENCE WITH HER THOUGHT-PROVOKING PRESENTATION, “YOUR BRAIN IS YOUR BRAND: THE NEUROSCIENCE OF EXECUTIVE PRESENCE.” We were honored to welcome Ery Sanchez to the UAE’S NEXT MASTERMIND AWARDS stage and thank her for delivering an impactful session that inspired meaningful conversations and empowered leaders to unlock their full potential.
DR. MANSOOR AL OBEIDLI, FOUNDER & PRESIDENT MASTERMIND AWARDS
SIMPLY THE BEST EVER! Amazingly inspiring, helpful, clear, & professional.
DEMAND & RISK MANAGER, NATIONALE-NEDERLANDEN
ERY GAVE ME WHAT I NEEDED TO SHINE ON THE STAGE.
FOUNDER OF FLOW MARKETING & EMIGRAR Y EMPRENDER
“ERY SÁNCHEZ BROUGHT A POWERFUL PERSPECTIVE TO OUR STAGE: OUR PRESENCE SHAPES HOW OTHERS PERCEIVE OUR CREDIBILITY, CAPABILITY, AND LEADERSHIP. As our keynote speaker, she challenged us to reflect on how we show up, what we communicate through our presence, and the impression we leave behind. An impactful talk that left us thinking about whether our presence truly reflects the leaders we are.”
ANTONIO CARRILLO, CEO RC FORUMS
“THERE ARE CONSULTATIONS THAT END WHEN THE SESSION IS OVER. AND THEN THERE ARE OTHERS THAT LEAVE A MARK.” Thank you, Ery, for reading me without words, for recommending without imposing, for humanizing every step of your guidance.
MARCIA RODRIGUEZ, CEO HOLA MARKETING
ERY ASKED ME DURING THE CONSULTATION: HOW DO I WANT TO FEEL TODAY? And today, my answer is respectful toward myself. Thanks to Ery, I feel I am enough.
MICHELLE VAZQUEZ, FOUNDER OF MAMINFO
YES, I WAS ALREADY CONFIDENT, BUT NOW I RECEIVE COMPLIMENTS FROM MY CLIENTS.
OWNER OF SJARTEC
“WE WERE HONORED TO HAVE ERY AS OUR KEYNOTE SPEAKER. Her talk humanized us. She made us aware of how much our presence matters in every intercultural protocol, and why it’s so important to focus on being human leaders.”
ROTARY INTERNATIONAL, MEXICO CITY
WORKING WITH ERY REMINDS YOU THAT YOUR PRESENCE IN A ROOM DOESN’T BEGIN THE MOMENT YOU WALK IN. It begins long before that. It has been such an empowering and comforting experience.
SILVIA ALCÓN, WRITER
Advisory Services
Architect your leadership before the world defines it for you.
Authority | Competence | Confidence | Credibility
Leading in the
corporate world
Growing a business
Strengthening your
personal brand
Neuroscience Coach
Certification
“Your presence should communicate professionalism, confidence, and authority—
before you say a word.”
Featured Services
Designed for maximum impact.
* In-person prices apply to visits within the Randstad region of The Netherlands, and at our offices in Leiden.
Why This Works
Because presence is not accidental. It is interpreted.
We specialize in aligning psychology, behavior, and visual communication to ensure the message you intend to send is the message others receive.
This Impact Influences:
Negotiation Outcomes
Leadership Presence
Visibility & Recognition
Client Trust
Professional Advancement
Quick Impactful Dressing
"Your presence becomes intentional. Not accidental."
Ery Sánchez
Leadership Perception Expert | Executive Presence Architect
CMA-Accredited Neuroscience Coach
With 23 years of international experience across design, entrepreneurship, and corporate leadership, Ery Sánchez works at the intersection of neuroscience, behavior, communication, and strategic visual leadership.
Educated at Istituto Marangoni Milano, where she earned both a degree and master's degree, Ery began her career in high-end design before moving into entrepreneurship and corporate leadership. For more than a decade, she served as Vice President and co-led a construction and industrial company of more than 500 employees across Mexico and Europe.
That experience shaped a central belief behind her work today:
“Capability alone does not guarantee that a leader will be perceived at the level at which they perform.”
As Founder of So Sánchez & Co. and a CMA-accredited Neuroscience Coach, Ery advises leaders and organizations across three continents through a proprietary methodology integrating neuroscience, behavioral psychology, mindset, verbal and non-verbal communication, and strategic visual leadership.
The goal is Presence Architecture: aligning how leaders think, behave, communicate, and present themselves so their expertise becomes visible, their authority credible, and their leadership trusted.
Shaped by 18 years of international living and work, Ery brings a global perspective to how leadership is perceived across cultures, industries, and high-stakes environments.
THE SO SANCHEZ CIRCLE
For professionals who understand that leadership is not only about what you know, but how you are perceived.
A space dedicated to the science and strategy behind executive presence, non-verbal communication, behavioural patterns, and leadership perception.
Lead intentionally.
Be perceived accordingly.